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The Social Media Contest Trap is Finally Dying

There has been a trap in place for years that has sprung on more businesses in general and car dealers in particular over the years than just about anything else in social media. A good percentage have fallen into this trap and now it may finally be over. Thankfully.

It’s the contest trap. Too many companies have promoted it over the years. It’s not just the fact that it’s not effective. It can be harmful.

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Mix Photos, Text, Videos, and Links on Social Media

We’re all victims of habit. We tend to find routines that make our jobs and lives easier and we latch onto them. It’s not intentional and it’s usually not laziness. It’s a natural flow that comes with being human.

It can happen on social media. At the dealership level, it’s easy to get into a groove and start falling into the trap of repeating what has worked in the past. We might see that a picture we posted was popular on social media and so we start posting more pictures to the point that it becomes overload. We might post a video that doesn’t do well, so we start leaning on the content that performed better. It becomes a habit. It becomes routine.

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