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Peter Martin
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Peter “webdoc” Martin is a technology correspondent and digital marketing expert. He is well-known for his innovative services for the automotive industry and his contributions to the email marketing field. Currently, Martin is the president of Cactus Sky Digital, a company that helps businesses acquire, manage and retain customers online.

Martin is an acclaimed speaker and automotive industry expert specializing in digital marketing trends, mobile-enabled emails, conquest email marketing, integrating technology and selling to women. He has been featured at numerous industry events before including NADA and previous Digital Dealer, AutoCon and RVDA events. He has also spoke at C12 Christian Business Group conferences and to alumni groups from Ohio State University. He is a contributing author to AutoSuccess Magazine and other trade publications. He is also a member of the National Speakers Association. To book Martin at your next speaking event click here.

In his free time, Martin enjoys spending time with his wife Angie and son Dylan. His interests include car restoration, outdoor activities, target shooting and of course trying out the latest gadgets.

Warren Goff
Database Architect

Warren provides targeted data products and services to help marketers promote their product or service in the most effective manner. This includes postal, phone and email lists, as well as appending additional data to existing lists, or building lists based on customer files to increase a marketers reach.

Warren manages hundreds of direct response mailing lists, covering everything from healthcare to automotive services. He has an Interactive department that handles online promotions. For direct marketers, we can offer CPA, CPL or CPM programs to suit your needs, and earn your business through performance marketing. His specialties include automotive, healthcare, B2B, business opportunity and financial data.

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Jim Rafferty
Operations Manager
Jim brings more than two decades of marketing and advertising experience to the Cactus Sky team, and works with our clients and staff overseeing the production and delivery of effective and timely email campaigns.
When not at Cactus Sky, Jim spends his time as a husband, empty-nest father of two, vocal soloist, part-time radio announcer and voice-over artist. He also enjoys an extremely low cost per stroke on the golf course.

Caitlin Nichols
Account Manager

Caitlin Nichols is an alumna of UMBC who joined our company in 2016. She contributes to the Testimonial Builder Team as an Account Manager, Marketing Campaign Coordinator, and Copywriter/Editor.

When away from her desk, Caitlin spends most of her time frolicking with her rambunctious son, taking and uploading photographs to her various digital photography pages, watching reruns of Impractical Jokers, and fantasizing about pizza.


Alphonse Tan
Lead Web Developer

Alphonse, together with the team, works in the back office by:
– Working with and Maintaining Client WordPress websites
– Creating WordPress Plugins for use on Cactus Sky web properties
– Creating, Developing and Maintaining Cactus Sky web properties
– Developing Landing and Coupon pages backend programming
– Installation and setup of WordPress Websites

Alphonse works with open source technologies and has been doing so for the past 9 years, creating and developing using PHP, MySQL and WordPress. Alphonse is an alumnus of De La Salle University in Manila with a Bachelor of Science degree in Marketing Management.


Parrish Moss
Web Developer

Parrish is a recent graduate of University of Baltimore and has been the Web Developer for our company since May 2017. His duties include: HTML Email Development, Web Design, and Graphic Design.

In his free time, Parrish enjoys spending time with friends during sporting events, creating art (portrait illustrations), watching Shameless, and Exercising.

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