The Social Media Contest Trap is Finally Dying
There has been a trap in place for years that has sprung on more businesses in general and car dealers in particular over the years than just about anything else in social media. A good percentage have fallen into this trap and now it may finally be over. Thankfully.
It’s the contest trap. Too many companies have promoted it over the years. It’s not just the fact that it’s not effective. It can be harmful.