We’re all victims of habit. We tend to find routines that make our jobs and lives easier and we latch onto them. It’s not intentional and it’s usually not laziness. It’s a natural flow that comes with being human.
It can happen on social media. At the dealership level, it’s easy to get into a groove and start falling into the trap of repeating what has worked in the past. We might see that a picture we posted was popular on social media and so we start posting more pictures to the point that it becomes overload. We might post a video that doesn’t do well, so we start leaning on the content that performed better. It becomes a habit. It becomes routine.