Prospect Activity Tracking
Triggered email messages average 70.5% higher open rates and 152% click-through rates than “business as usual†marketing messages (Pardot).
Marketing Automation gives your dealership the competitive advantage to stay top of mind and be the dealership of choice when they are ready to buy.
Ideas on how to use marketing automation for your dealership:
- Create personalized, relevant, timely messages
- Trigger messages based on prospect’s actions
- Measure engagement and personalize response
- Align message with stage of buying funnel