Your customers have! Potential customers are reading your reviews online, before ever setting foot inside your dealership. Some customers have even admitted shopping at other dealerships online, while sitting in your showroom.
Your digital presence is imperative to success in 2018. Your reviews on sites like Yelp, Google+, and Cars.com are a preview of your customer experience. What do yours say about you?
In this webinar, I’ll show you the importance of consistent online listings, how to ask for more reviews, and how to prevent negative reviews from getting published.
Have you ever tried to get a review after the customer’s left the lot? It’s like pulling teeth! In a business built on referrals, it is imperative to capture the review at the time of delivery, before the customer has walked out of your store.
Turn every closed sale into referral business when you use finance downtime to film video reviews on the spot. Turn happy customers into your best spokespeople.
In this webinar, I’ll show you how to add video reviews to the selling process and create authentic video content. I will review what SEO keywords to say in every video, where to share your videos, and how to incorporate video reviews in all of your digital marketing.
Marketing automation is one of the strongest emerging digital marketing trends. However, many dealerships do not know where to begin when it comes to marketing automation strategy. When done incorrectly, marketing automation can become less than automated.
Marketing automation is like a driverless car that can power your dealership marketing into a lead generation machine. When implemented correctly, the right marketing automation strategy can feed your BDC with warm leads and eliminate the cold call. By harvesting data through marketing automation, your call center is able to make meaningful calls and share information the prospect actually needs.
In this webinar, I’ll show you how to use top-level marketing automation through drip campaigns, prospect activity tracking, and clicker notifications to follow prospects through the buying funnel and nudge them towards your dealership.
Bad reviews are a part of life. Your service advisor may be having a bad day, your sales team might not be able to work a deal, and your unsatisfied customer wants to tell you about it. The trick is to keep that negative experience offline.
You do your best to provide exceptional customer service, and your potential customers should hear that story. Through targeted follow-up, you have a chance to prevent negative reviews BEFORE they are posted online, and in some cases, even solve the problem!
In this webinar, I’ll show you how to claim your Yelp listing and set up a Business Owner’s Account, take a top-down approach to asking for reviews, and direct negative review offline.
Less than 2% of website visitors are completing the desired result. Today’s car buyer is always on, and one trip to your website is not going to hold their attention. Consistent follow-up will.
Stay in front of your prospects with email retargeting. Make big data work for you. Find out when prospects are visiting your website and what pages they are viewing, then send relevant email messages.
In this webinar, I’ll show you the secrets to crafting messages that encourage prospects to buy and how to follow up with relevant offers based on how many times prospect revisits website. Feed your BDC with hot leads harvested from detailed data.
Prospects trust customer reviews more than brand-generated content, it’s that simple. They’re reading your reviews, checking out product videos, and doing their digital research before ever visiting your dealership. Enhance your online reputation with authentic, video reviews.
The best time to capture a video review is at the time of delivery. Asking for a review after the customer has left the lot can be difficult, and the excitement will be lost. Don’t be scared to ask for the review!
In this webinar, I’ll show you how to ask for the review, what to say when you’re filming the review, and where to share the review for ultimate SEO value.
If you’re ignoring service customers, you’re losing potential sales. A satisfied service customer is more likely to return to that dealership to buy a car.
Remarketing to your service customers is your dealership’s secret weapon. You already have their contact information, you know what vehicle they drive, and you’ve established a relationship. Quit wasting money on harvesting new leads when you’ve got an entire CRM of fixed ops customers to conquer.
In this webinar you’ll learn how to use email marketing to mine fixed ops data for new conquest leads. Every service customer is a chance for another closed sale.