You can admit it, you need help with Yelp. To many dealers, Yelp is a 4-letter word. The popular review site gives dissatisfied customers a chance to blast your dealership on a public forum. Once a review has been posted, there is very little you can do to take it down, aside from contacting the original poster.
Unfortunately, consumers are going to keep leaving reviews on Yelp and prospective customers are going to keep previewing your dealership online. A one-star increase in a Yelp rating leads to a 5-9% increase in revenue. If you have a 3-star Yelp rating and an annual revenue of $1 Million, a 1-star increase can bring in $50,000-$90,000 more each year. Solve the Yelp puzzle with this session.
In this webinar, we will review how to solve Yelp challenges without paying for advertising. We will review how to claim your listing, how to gain positive reviews, and how to prevent negative reviews. It’s not impossible to navigate Yelp! I’m going to show you how.
Less than 2% of website visitors are completing the desired result. Today’s car buyer is always on. One trip to your website is not going to hold their attention.
Through marketing automation like drip campaigns, email retargeting, and triggered offers, you can take the leg work out of lead follow-up and engage with your customers immediately. If they visited your website, they’ve entered the buying funnel. Consistent, relevant messaging keeps your dealership top of mind when they are ready to buy.
In this webinar, we will review how to turn a cold call into a soft sell. We will review the secrets to crafting messages that encourage prospects to buy and how to follow up with relevant offers based on how many times prospect revisits website. Feed your BDC with hot leads harvested from detailed data.
They’ve got to see it to believe it! Your prospects are shopping through digital video before ever setting foot inside your dealership. Forget window shopping, through video walk-around, test drive, and testimonials, your customers want a fully immersive online experience.
Your dealership needs digital video now more than ever to succeed in today’s market. Now don’t run out and hire a video crew just yet, put your sales team to work. Customers are craving authentic content, like testimonials, more than brand-generated content.
In this webinar, we will review how to film and share video testimonials. Give your sales team the power to turn every closed sale into an opportunity to earn referral business. The process is easy: film the video testimonial at the time of delivery, send the video link to your customer, encourage the customer to share with their social network, and build your positive reputation amongst a trusted local audience.
You may not be paying attention to your online reputation but Google is! The top search engine buries businesses with bad reviews and only displays three organic results in its featured three-pack. If you aren’t taking your online reputation seriously, you are getting lost in the shuffle.
If you still aren’t convinced, think about this: 72% of consumers say they trust online reviews as much as personal recommendations. A bad online reputation is like having a customer tell all of their friends and family not to visit your dealership.
In this webinar, we will review how to ask for the review from a satisfied customer, how to prevent negative reviews from getting published, and how to maintain a Five-Star reputation, once you get there!
What is your marketing missing? The more interactive your message the more weight it has in newsfeeds. Scroll through Facebook on your phone and see what posts rank highest: links, images, and especially video. Video testimonials are one of the most cost-effective ways to give your prospects what they want.
Through video testimonials, prospects have a chance to review your business from the perspective of someone who has actually done business with you. In addition to promoting your testimonials in your marketing materials, your satisfied customers have a chance to share their experience with their social media friends in the form of snackable content.
In this webinar, we will review the best practices for filming and promoting video reviews. We will go over what keywords you need to say to rank higher in search results, how to share you video on social media, and how to encourage your sales team to keep the content coming.